Models Own Now at Ulta!

Models Own is a fabulous cosmetics brand from the UK that is now available exclusively at Ulta! They're known for their bold, fun, colors and wildly successful makeup and accessories.

*Disclaimer: These products were sent to See, Shop, Love! in exchange for an honest review.


I had heard of Models Own prior to receiving these products but I didn't realize they weren't widely available in the U.S. yet. They've been around since 2008 and have over 650 eye, face, and lip products. I received two of their Lix Matte Liquid Lipsticks and a Sculpt & Glow Highlighter Powder to try.


The first thing I noticed about these products is how fun and colorful the packaging was. I love the colorful gradients and big, bold logos. Packaging is actually something I look at quite a bit, because as we all know, something eye-catching is more likely to be noticed on a shelf than something a little more bland.


The Lix Matte Liquid Lipsticks are only $7.99 each and are packed with color! They're incredibly pigmented (see swatches at the end of this post) and stay put really well. I received the Berry Cool and Coral Fresh colors to try. I immediately loved the coral shade because it's my favorite lip color to wear. It's very bright and is perfect for the upcoming summer months! The Berry Cool was also wonderful and great for a more sultry look or a night out. All of the liquid lipsticks have a minty scent that feels slightly tingly when you apply it, which I also liked.


The Sculpt & Glow Highlighter Powder retails for $11.99 and comes in two shades, Golden Sand and Peach Pearl. I received Golden Sand and it perfectly comments my warm undertones. I think this has just enough shimmer and really helped my contour pop. It has a smooth application and a really beautiful finish.


Here are the products swatched (top to bottom): Coral Fresh Lix Matte Liquid Lipstick, Berry Cool Lix Matte Liquid Lipstick, and Sculpt & Glow Highlighter Powder in Golden Sand.
Bottom Line: I'm so excited that Models Own is now available in the U.S. at Ulta stores and Ulta.com! The products I got to try were beautifully pigmented and worked well. I like that everything is very affordably priced and that they have a wide range of products available. I can't wait to try more!

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