Thursday, August 15, 2013

Do Good While You Look Good: Companies That Give Back

Today's post was written by my very first guest blogger, Morgan Gray!  Morgan owns the blog Gray & Gabbana and contacted me to see if I would be interested in partnering with her to highlight ways in which fashion can help less-fortunate individuals.  I was more than happy to have her on as a guest contributor because her blog is a lot of fun and I really liked what she had to say about this topic.  Check it out below!

Every generation finds a way to make its mark on the world. For the millennial generation, philanthropy is everywhere, in the work we do, the music we love and even when we go shopping. Here are a few companies that empower their customers to look good and do good at the same time.

Photo courtesy of Warby Parker
Warby Parker sells great-looking eyewear at a fraction of the cost of many leading brands. Their vintage-inspired eyeglasses are popular, and they have a Buy-A-Pair-Give-A-Pair program that donates a pair of eyeglasses to someone in need for every pair of eyeglasses or sunglasses you purchase. They have given out more than half a million pairs of glasses so far!

OmniPeace has created a fashion brand with a humanitarian message. They support peace and education projects that are designed to help break the world’s poverty cycle. Every purchase of one of their products helps support their movement. A number of celebrities wear OmniPeace products, including Courtney Cox and Jennifer Aniston. The company supports education initiatives and has built several schools in Africa, helps support the City of Joy center for victims of rape and violence in Congo, and feeds Somalian refugees through The Global Enrichment Foundation.

Photo courtesy of Project (RED)
By now, most people have heard of Project (RED). The organization has partnered with a variety of companies to sell branded (RED) products. When you buy a (RED) product, the partner company donates some of its profits to organizations fighting AIDS around the world. It’s a simple way to give back while purchasing things you want. (RED) partner companies include Starbucks, Head Tennis, Belvedere Vodka, Tourneau watches, Bugaboo baby products, Apple and many more. So far the company has contributed $200 million to the fight against AIDS.

These are just a few of the many ways you can use your shopping dollars to do good in the world. These companies, and many others, are using their profits to help in the fight against disease, poverty and war around the world. If it’s important to you, you can find many ways to give your money to companies that do good.

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