The box is about the size of a Birchbox and clearly has the Target logo all over it. You could see what items would be in each box when you purchased them, and I picked the Naturals box because it was cheaper than the "For Her" version ($10 for that one) and I prefer beauty and skincare with natural and organic ingredients.
I was impressed by the packaging, especially since the box was so cheap. I had purchased a Target Beauty Box the last time they had them, but I don't really remember it making much of an impression (hence why I never wrote a review for it). They definitely stepped up their game with this round.
According to Target, this box has a total value of $25. I'm not really concerned with calculating the retail values of these, so I'll take them at their word. The box had six deluxe-sized samples, all from some pretty good brands. There was also a coupon inside for $3 off a naturals beauty purchase of $15 or more, which I will most likely end up using.
- Burt's Bees Facial Cleansing Towelettes - Burt's Bees is a brand I've talked about before, and I'm on the fence about them because while I appreciate that they are cruelty-free, they're owned by Clorox, which is not cruelty-free. I do prefer to support brands that are 100% cruelty-free, but as far as drugstore brands go, this is better than most of them. Anyway, the package has 10 towelettes inside that I will put to good use. I like to take these to remove my makeup when I go straight to the gym from work.
- Skinfix Hand Repair Cream - I don't know anything about this brand, but I needed a good, thick handcream that was unscented. I have a lot of perfumed ones, and they're nice, but during the winter my hands get so dry and I prefer something more heavy-duty. The ingredients list has a few synthetic ingredients, but I still like it.
- Borghese Age-Defying Facial Scrub - This is a Target exclusive, and it's "a clarifying scrub that refines uneven texture and tone while gently removing dirt and debris." I've used some Borghese products before and they work really well. Again, more synthetics in the ingredients.
- Shea Moisture Coconut Hibiscus Smoothie - This is a really big sample (3.2 oz), unfortunately I have no use for it since it's for thick, curly hair. My hair is thick, but it is by no means curly. I posted this for swap. I've used other Shea Moisture products before though and they work really well. They're also PETA-certified as cruelty-free.
- Acure Organics Facial Cleanser - I've gotten this sample from a few other boxes, including Birchbox, and I had no idea they were available at Target! I'm glad to have gotten it, since they're a really good organic brand that's Leaping Bunny-certified as cruelty-free.
- SoapBox Argan Shampoo - I love products with argan oil in them because I heat style my hair daily and it gets pretty dry. The brand is new to me, but the bottle says "Every SoapBox purchase is a donation to a child in need." That certainly makes me want to look into buying more products from them in the future.
Bottom Line: The Target Beauty Box - Naturals was an excellent value at only $5! I'm really glad I bought one, even though most of the products are not exactly "natural." I'm not upset by that though, since most brands that advertise as "natural" at stores like Target are sometimes greenwashed. Either way, these are still products I'll use and enjoy!
*Disclaimer: This is not a sponsored post.